IT BE I APPAREL

It Be I Apparel is a fashion clothing brand conceived and rooted in thoughts, music, the arts, culture, social consciousness, social conscience and social awareness as well as issues we face in our community and society.

Founded and started by O'Neal, The Brand It Be I Apparel embodies the thoughts and the art of thinking with intelligence that will be driven towards moving the mind of the Hip Hop, Fashion and Street Wear culture as well as our community and society that we live amongst today.

The name It Be I stands for "INDIVIDUALS TRANSFORMING BRAINCELLS EVERYDAY INTELLECTUALLY" from the mind of the founder himself...which is a movement of the mind, society, people, community and intelligent street fashion. Our Brand will express emphasis on Intelligent topics and images geared toward a more productive way of True Positive Motivated Thinking. 

 It Be I Apparel "Creating a Culture of Social Awareness Through Fashion". We will bring the truth to reality with our brand of visual images and subject matters that will bring true intellect and consciousness to fashion and in our society and our communities. We all can be and should be thinkers.                                                                                     

"FROM A THINKER TO A THINKER"                                   IT BE I....IS IT YOU?

                                            "WEAR INTELLIGENT"